Tuesday, October 20, 2015

Pharrell Excites Donation Strategy with #readHAPPY


Per affiliate TheJVcoolFiles:

If you've been living under a rock this past month: one-half Neptunes conductor Pharrell Williams has partnered with massive nonprofit literary unit Penguin Young Readers to donate up to 50,000 books to children residing in low-income areas. Upon disclosing further information, Pharrell shared that the donations develop when an interactive social media user posts #readHAPPY on his/her respective timeline, which in turn will result in an instant donation.

This news comes after a recent controversial event in South Africa, where Pharrell was protested by less than 1,000 pro-Palestinian demonstrators who were offended by the "Let's Get Blown" superstar's separate partnership with an Israeli-importing retail unit. Nevertheless, Pharrell is steering away from any negativity, as he continues to maintain strong vocal work with his #Happy campaign, in optimistic wish of enriching the underprivileged with positive vibes.

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